ABOUT

WORK

MISC.

CONTACT

J.CHEN

BROOKLYN, NYC

SENIOR PRODUCT DESIGNER

JOYHELENACHEN@GMAIL.COM

Photographed at home in November 2020, when life felt bleak but there was still music.

I question what to make.
Then I make it well.

SELECTED WORKS

Portfolio Detail Page Redesign

Treating discovery as a system, not a page.

Four-arm test. Taking things away beat both additive variants by 15%, and lifted conversion 6.9% over control.

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Portfolio Detail Page Redesign

Treating discovery as a system, not a page.

Four-arm test. Taking things away beat both additive variants by 15%, and lifted conversion 6.9% over control.

View›

Home Activation v3

Find out who's asking before you ask for money.

Two experiments. The topline said flat; the segment that funds real accounts said +30%.

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Home Activation v3

Find out who's asking before you ask for money.

Two experiments. The topline said flat; the segment that funds real accounts said +30%.

View›

TOEFL TestReady Home

Free is the on-ramp, not the competition.

4.5× lift in paid practice engagement post-launch

View›

TOEFL TestReady Home

Free is the on-ramp, not the competition.

4.5× lift in paid practice engagement post-launch

View›

ALSO, VISUALS

Identity, marketing, and layoutMisc. ›

COLOPHON

J.CHEN

Brooklyn, NY
joyhelenachen@gmail.com

Set in Sorts Mill Goudy and Satoshi. Built in Framer, 2026. The logotype is borrowed from J.Crew, with affection.

Ask for the Soundtrack: "Joy," composed for the proprietor by Steven Mudd, 2026.

J.CHEN

Brooklyn, NY
joyhelenachen@gmail.com

Set in Sorts Mill Goudy and Satoshi. Built in Framer, 2026. The logotype is borrowed from J.Crew, with affection.

Ask for the Soundtrack: "Joy," composed for the proprietor by Steven Mudd, 2026.

J.CHEN

Brooklyn, NY
joyhelenachen@gmail.com

Set in Sorts Mill Goudy and Satoshi. Built in Framer, 2026. The logotype is borrowed from J.Crew, with affection.

Ask for the Soundtrack: "Joy," composed for the proprietor by Steven Mudd, 2026.

BROOKLYN, NYC

SENIOR PRODUCT DESIGNER

JOYHELENACHEN@GMAIL.COM

I question what to make. Then I make it well.

SELECTED WORKS

I question what to make.
Then I make it well.