About
About
Like every other product designer in NYC, I live Brooklyn. I have a "lorem ipsum" tattoo set in Caslon, but in my defense, back in the day, InDesign & Tumblr really did use lorem ipsum as filler text.
Okay, now that that's out of the way: my approach to design has always been narrative-driven and comparative. My brain runs on fiction & the emotional pay-off between screens; I draw inspiration for brokerages from e-commerce and have made my clients write stories so they can be more ~empathetic~.
Like every other product designer in NYC, I live Brooklyn. I have a "lorem ipsum" tattoo set in Caslon, but in my defense, back in the day, InDesign & Tumblr really did use lorem ipsum as filler text.
Okay, now that that's out of the way: my approach to design has always been narrative-driven and comparative. My brain runs on fiction & the emotional pay-off between screens; I draw inspiration for brokerages from e-commerce and have made my clients write stories so they can be more ~empathetic~.

OFF THE CLOCK
I think you can tell a lot about a person from what they like! Therefore, I like NYT crosswords, F45 & Hyrox, neo-classical music, enemies-to-lovers romantasy, and writing fiction.
I also dream of having a chicken-nugget-looking poodle-mix.
I have also been writing since I was a kid, so please do not come at me for any em-dashes or sets-of-three in writing. It's called taste, and it's been a thing before AI!
I think you can tell a lot about a person from what they like! Therefore, I like NYT crosswords, F45 & Hyrox, neo-classical music, enemies-to-lovers romantasy, and writing fiction.
I also dream of having a chicken-nugget-looking poodle-mix.
I have also been writing since I was a kid, so please do not come at me for any em-dashes or sets-of-three in writing. It's called taste, and it's been a thing before AI!
J.CHEN
Brooklyn, NY
joyhelenachen@gmail.com
Set in Sorts Mill Goudy and Satoshi. Built in Framer, 2026. The logotype is borrowed from J.Crew, with affection.
Ask for the Soundtrack: "Joy," composed for the proprietor by Steven Mudd, 2026.
J.CHEN
Brooklyn, NY
joyhelenachen@gmail.com
Set in Sorts Mill Goudy and Satoshi. Built in Framer, 2026. The logotype is borrowed from J.Crew, with affection.
Ask for the Soundtrack: "Joy," composed for the proprietor by Steven Mudd, 2026.
J.CHEN
Brooklyn, NY
joyhelenachen@gmail.com
Set in Sorts Mill Goudy and Satoshi. Built in Framer, 2026. The logotype is borrowed from J.Crew, with affection.
Ask for the Soundtrack: "Joy," composed for the proprietor by Steven Mudd, 2026.