About

About

Like every other product designer in NYC, I live Brooklyn. I have a "lorem ipsum" tattoo set in Caslon, but in my defense, back in the day, InDesign & Tumblr really did use lorem ipsum as filler text.


Okay, now that that's out of the way: my approach to design has always been narrative-driven and comparative. My brain runs on fiction & the emotional pay-off between screens; I draw inspiration for brokerages from e-commerce and have made my clients write stories so they can be more ~empathetic~.

Like every other product designer in NYC, I live Brooklyn. I have a "lorem ipsum" tattoo set in Caslon, but in my defense, back in the day, InDesign & Tumblr really did use lorem ipsum as filler text.


Okay, now that that's out of the way: my approach to design has always been narrative-driven and comparative. My brain runs on fiction & the emotional pay-off between screens; I draw inspiration for brokerages from e-commerce and have made my clients write stories so they can be more ~empathetic~.

OFF THE CLOCK

I think you can tell a lot about a person from what they like! Therefore, I like NYT crosswords, F45 & Hyrox, neo-classical music, enemies-to-lovers romantasy, and writing fiction.


I also dream of having a chicken-nugget-looking poodle-mix.


I have also been writing since I was a kid, so please do not come at me for any em-dashes or sets-of-three in writing. It's called taste, and it's been a thing before AI!

I think you can tell a lot about a person from what they like! Therefore, I like NYT crosswords, F45 & Hyrox, neo-classical music, enemies-to-lovers romantasy, and writing fiction.


I also dream of having a chicken-nugget-looking poodle-mix.


I have also been writing since I was a kid, so please do not come at me for any em-dashes or sets-of-three in writing. It's called taste, and it's been a thing before AI!

J.CHEN

Brooklyn, NY
joyhelenachen@gmail.com

Set in Sorts Mill Goudy and Satoshi. Built in Framer, 2026. The logotype is borrowed from J.Crew, with affection.

Ask for the Soundtrack: "Joy," composed for the proprietor by Steven Mudd, 2026.

J.CHEN

Brooklyn, NY
joyhelenachen@gmail.com

Set in Sorts Mill Goudy and Satoshi. Built in Framer, 2026. The logotype is borrowed from J.Crew, with affection.

Ask for the Soundtrack: "Joy," composed for the proprietor by Steven Mudd, 2026.

J.CHEN

Brooklyn, NY
joyhelenachen@gmail.com

Set in Sorts Mill Goudy and Satoshi. Built in Framer, 2026. The logotype is borrowed from J.Crew, with affection.

Ask for the Soundtrack: "Joy," composed for the proprietor by Steven Mudd, 2026.

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